GLAAD + OGILVY: #ProtectThisKid
In response to increasing anti-LGBTQ legislation and misinformation targeting transgender individuals, GLAAD and Ogilvy launched the #ProtectThisKid campaign, featuring prominent LGBTQ figures like Margaret Cho and Beanie Feldstein. The campaign encourages LGBTQ individuals and allies to share childhood photos using #ProtectThisKid to reflect on their experiences growing up LGBTQ and combat recent harmful rhetoric.
Role
Orchestrate the entire social media and messaging plan from teasing to launch stages.
